Shazam
Feature Redesign
Developing a clearly structured app that offers personalized and holistic support.
Understanding the Challenge
Expecting parents often struggle to find reliable, personalized support during pregnancy. Existing platforms are fragmented, overwhelming, and rarely tailored to individual needs. Research showed a strong demand for customized birth preparation — 75% of surveyed participants rated personalized support as very important. The challenge was to create a clearly structured, holistic app that combines trusted information, mental preparation, and individualized guidance in one intuitive platform.
The Approach
The concept focused on building a user-centered app tailored to digitally engaged parents aged 25–40 who value self-determined birth experiences.
The strategy combined structured content, personalized guidance, and emotional reassurance. A warm, clear visual design fosters trust and calmness, while intuitive navigation ensures accessibility. The integration of mental training, hypnobirthing elements, and doula support creates a holistic digital companion throughout pregnancy and birth.
Work Results
Before
Fragmented information and limited personalized support.
After
A clear, holistic digital companion for individualized birth preparation.
DATE
2025
CLIENT
BabyCompanion
SERVICE
User Research, UX/UI Design
My Tools
Design Outcome
The result is a structured, empathetic app experience that simplifies access to relevant information and services. By combining personalization with emotional support, the platform strengthens user confidence and reduces uncertainty during pregnancy. The app positions BabyCompanion as a modern, holistic solution in the growing digital birth preparation market.
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